ILY:1’s previous few comebacks have traded in the sort of post-GFriend/Lovelyz “harmless” sound not discovered usually in as we speak’s lady teams. The music have been facsimiles, however nostalgic ones. Now, the group has taken an edgier swerve with the funky dance pop of latest single IMMM. And for the primary minute or so I used to be satisfied this can be the very best lady group music of the yr.
IMMM continues to be strong, however its gimmicky refrain (and particularly post-chorus) fumble a lot of the goodwill constructed by its brisk, disco-kissed verses. I think about this hook can be fairly polarizing. It may very well be seen as a enjoyable earworm in Crayon Pop/Orange Caramel type — a little bit of novelty delivered with a figuring out wink. Or, it may very well be seen as an enormous missed alternative, changing a hovering, megawatt refrain with a talky, catchphrase jingle. I don’t lean closely towards both course, however I’m undoubtedly underwhelmed by parts of the monitor.
On the plus facet, the majority of IMMM crackles with kinetic vitality. It has the driving vitality lacking from most present lady group fare. The group’s vocals have by no means sounded stronger, bursting with confidence and readability. It might want some structural adjustments, however general this can be a promising course for ILY:1.
| Hooks | 8 |
| Manufacturing | 8 |
| Longevity | 9 |
| Bias | 8 |
| RATING | 8.25 |
Grade: B