In what’s changing into a transparent sample, ILLIT are the newest HYBE-associated Okay-pop act to see record-breaking success on the charts with their debut Magnetic. Many followers have change into upset about their persistent comparisons to NewJeans, however though the main points could also be distinctive for every act, I believe the statement is apt. We want a reputation for this new sub-genre of Okay-pop: ethereal, two-minute earworm tracks that really feel extra like calorie-free appetizers than the primary course.
To be clear, there’s nothing improper or unhealthy about these songs. They definitely succeed at what they’ve got down to do, and there’s typically nice care taken with the intricacies of their manufacturing. It’s simply probably not my factor, and I’m undecided it ever will likely be. I count on one thing greater extra resonant and vibrant in my pop music. Perhaps it’s a generational difficulty.
That is my great distance of claiming ILLIT’s follow-up observe Fortunate Lady Syndrome is completely high-quality, even when it does little for me. It’s effervescent, buoyed by sweet floss melodies and an understated efficiency that provides it a youthful attraction. The power stays sprightly all through, however the entire package deal is so clean and sanitized that it robs the music of ardour. There’s no sense of emotion or depth, which makes it tough to kind any response past a requisite “hey, that’s form of catchy!” Attempt as I would, I can’t see how songs of this type carve a permanent legacy ten or twenty years down the road. All of it feels so transient, wafting into your life for 2 and a half minutes as a pleasing little fever dream.
| Hooks | 7 |
| Manufacturing | 8 |
| Longevity | 8 |
| Bias | 7 |
| RATING | 7.5 |
Grade: C