I watched hours of trending singer-songwriter content material on Reels and TikTok and right here’s what I discovered:
What appears to works greatest for singer-songwriters in 2024?
However that’s simply one of many commonalities I seen.
Within the publish beneath you’ll see a spotlight reel of a dozen movies by singer-songwriters that:
- Had been really helpful to me algorithmically
- Immediately caught my eye
- Which made me flip up the quantity to listen to that they…
- Sounded good
All of them had some spectacular engagement occurring as effectively (likes, shares, feedback), which served as a type of social proof attractive me to take a look at what others had already fallen in love with.
After watching a bunch of singer-songwriter movies on TikTok and Reels over the course of a pair weeks, I seen 4 traits that have been price mentioning. In case you’re about to shoot a efficiency video, perhaps a few of these can function inspiration:
Singer-songwriter video traits
Strolling round whereas performing
There’s a number of enjoying and singing whereas strolling. I suppose we like strolling now.
The strolling gives a way of power, journeying, or journey. Which pushes and pulls the digicam together with the topic.
Plus, strolling outdoors can lead to some attention-grabbing backgrounds.
A fast zoom or dramatic digicam movement
The widespread recommendation was one thing like “seize consideration throughout the first three seconds.”
However now it’s greatest to seize the attention throughout the first few frames. This leads us immediately into the motion.
And one of the crucial apparent methods to immediately seize the attention is to start with digicam movement, zoom, panning, or rotation proper from the primary body.
A static digicam with an excellent efficiency
Quite a lot of trending movies I noticed had no digicam movement in any respect. Stationary. Easy!
So this one isn’t actually a “development.” Propping your telephone on a bed room bureau or inserting it on a tripod is nothing new.
However I’m together with it right here as encouragement that you just nonetheless CAN get away with the best strategy so long as the music is sweet.
Crucial commonality?
As a basic rule, high quality efficiency movies appear to outperform POVs, confessionals, tutorials, and skits relating to music content material. However nearly all of the viral music movies on my feed had one thing else in widespread:
One digicam, one take. No cuts, no edits.
This gives the look that what we’re seeing is actual, dangerous, and weak. Not one of the painstaking modifying after the very fact to craft a second. As an alternative, you’re IN the second.
Now, in fact that doesn’t imply these have been impromptu movies. Quite a lot of consideration was paid to the scene, the framing, the outfits, the colour palette.
And the sound. Actually, a number of of those movies had pre-recorded sound after which they labored arduous to make a convincing lip-sync that appears actually dwell.
How do you are feeling about that final half? Is it dishonest? Or does it make it simpler to supply content material when you possibly can fear concerning the sound and visuals individually?