As a touring musician, you need to choose the proper value on your live performance tickets or door cost.
Not so excessive that it turns into prohibitive for followers and you may’t fill the venue. However not so low cost that you just promote out immediately and go away potential earnings on the desk.
So are your exhibits too low cost? Or too costly?
Properly, the reply could also be… BOTH!
Right here’s why.
Probably the most profitable artists provide a variety of ticket costs
If a celebrity like Olivia Rodrigo or SZA performs in a metropolis close to you, do they cost one value? Most frequently not. There’s a complete vary of ticketing choices.
Within the context of YOUR music and profession, you may say, “Properly, after all! These superstars are enjoying large venues. That’s simply… seating choices. Cheaper nosebleeds. Center-tier seats. And a dear upfront part.”
You may dismiss the comparability if you happen to play small golf equipment, general-admission venues, bar gigs, or home live shows. However don’t ignore the lesson. You CAN have a variety of ticketing choices even in these smaller settings.
Some followers are prepared to spend extra, so allow them to!
Earlier than I get to particular suggestions for premier ticketing presents, I need to clearly state the premise of this text:
If you happen to can earn extra money providing an unique expertise to pick out followers, and providing that VIP expertise doesn’t get in the way in which of you performing an awesome present for each attendee, you need to completely do it!
A little bit exclusivity goes a great distance, so be certain that to have a ticket tier for a number of sorts of fan, together with:
- The informal fan (normal admission, door cost, balcony seating)
- The true fan (higher seating, superior admission, extra intimate experiences)
- The diehard fan ( particular remedy, VIP merch, backstage entry)
How indie musicians can provide premier live performance packages
Let’s have a look at some distinctive ticketing choices you might have.
Home live shows:
- Cost extra for the 4 or 5 seats within the entrance row
- Cost extra to eat dinner with a number of followers on the host’s home earlier than the present
- Cost extra for a ticket/merch bundle the place you autograph vinyl whereas speaking with the attendee
Normal-admission membership:
- Cost extra for a VIP ticket the place they will watch from the aspect of the stage
- Cost extra for folks to attend your soundcheck
- Cost extra for VIPs to hang around with you for quarter-hour between the soundcheck and set
- Ticket/merch bundles apply right here too!
Unique merch:
- Cost extra (standalone or as a ticket bundle) for merch that may solely be bought at THIS specific present
- Give away signed live performance posters to anybody who buys different merch
Participatory experiences:
- Cost extra to let somebody co-produce the live performance by collaborating on the setlist, props, stagewear, and so forth.
- Cost additional for one fortunate one that’ll soar up on stage to carry out with you, or banter earlier than the music, or to suggest to their associate, or want blissful birthday to a buddy, and so forth.
- Cost extra for the bar’s themed cocktail to be named by one fortunate fan
Fan recognition reductions:
- Cost LESS on your fanclub subscribers or Patreon supporters
- Cost LESS for anybody who owns your NFTs or holds your social token
- Cost LESS (or free) on your avenue staff or native champions
Conclusion
These are simply SOME of your choices to supply a variety of costs and experiences.
You might be considerably restricted, after all, by the ticketing platform, the venue, or the promoter. If that’s the case, work round these points through the use of your personal electronic mail record and issues like PayPal or Venmo.
The purpose I’m attempting to make: One-size-fits-all pricing normally means you’re lacking out on an opportunity to make more cash and (possibly extra vital) make deeper connections along with your viewers.
With regards to pricing, be certain that your informal fan can afford to attend, however give anybody who desires a extra memorable expertise the flexibility to pay you for it!