MAGNET Unique: Premiere Of L.C. Franke’s “Want The World” Video


Generally you will need to embrace your internal baby to salvage your sanity. That’s kind of the best way it occurred for L.C. Franke. As Jeff Klein, he’d made waves in Austin as a gifted singer/songwriter, taking on with the Twilight Singers earlier than beginning his personal mission, My Jerusalem. However by 2017, he’d misplaced his approach. Frazzled and aimless, he sought solace within the bebop and big-band sounds he’d found in his grandmother’s report assortment as a child rising up in New York. Klein has since taken it just a few steps additional, coopting her title (Elsie Franke) and reinventing himself as a barely raveled post-millennial crooner with a 5 o’clock shadow and a tantalizing hint of irony.

Granted, he’s had some assist. After loads of pandemic-induced soul-searching, Franke accepted a fee from award-winning dancer Melissa Toogood to compose the rating for her efficiency with the Boston Ballet. He purchased a Mellotron and reached out to John Mills, a professor of jazz research on the College of Texas with connections to Aretha Franklin and Ray Charles. Someplace alongside the best way, Franke additionally wrote “You And Me And Us Towards The World,” which supplied the inventive jolt that led to his debut LP, Nonetheless In Bloom (Aspect Hussle), out there July 19.

Franke had this to say about new single “Want The World” and its companion video: “I used to be spending a weekend in Nashville, and I’d but to see two of my favourite folks, Invoice Reynolds (Band Of Horses, Blue Rags) and Matthew Ryan. I made a decision to kill two birds with one stone, and we met up at Invoice’s studio, Fleetwood Shack, for a day dangle. You know the way it goes—get just a few musicians in a room with a bunch of drugs, and somebody’s certain to begin taking part in round. After about an hour, we’d written this heady James Bond-meets-Julie London music. It was lovely, really.

“I obtained a Fb message from Dan Brown, an outdated acquaintance I hadn’t seen in about 20 years. It mentioned, ‘I like the brand new music I’m listening to. We must always make a video.’ The timing was impeccable, as I’d simply been speaking about making a video for ‘Want The World’—and Dan has a profitable manufacturing home and some Emmys. I met him for espresso, and we randomly began speaking about movies like Sundown Boulevard, D.O.A. and The place The Sidewalk Ends—and the way ‘Want The World’ would make an ideal noir soundtrack. We shot the video over three days round Austin. We labored on the scenes the place I get strangled and drowned probably the most—and I used to be beginning to surprise if that was only for everybody’s leisure. The true star although is that stunning ’89 Cadillac Brougham.”

We’re proud to premiere L.C. Franke’s “Want The World” video.

—Hobart Rowland

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