7 causes your followers cannot discover you


You’re employed onerous in your music. As soon as it’s launched into the world, you need individuals to realize it exists, discover it simply on-line, press that play button, and love what they hear a lot they’ll pay attention once more. 

That may occur, in fact. It occurs on a regular basis. 

However with infinite quantities of latest music being launched, and with infinite quantities of social content material designed to maintain us viewing and scrolling, it often doesn’t occur all by itself.

To realize traction together with your music, it’s good to:

  • Actively talk
  • Make individuals curious about your music
  • Entice them to take an opportunity on you
  • And make it simple to be discovered

That takes creativity, nevertheless it additionally takes a easy consciousness of among the methods and locations individuals is likely to be in search of you and your music on-line.

You don’t need your musical presence to really feel like a ghost city, a city nobody can find on a map, or worse, a city that by no means existed. That can assist you keep away from that, right here’s an inventory of 7 frequent errors that trigger musicians to go unnoticed. 

Your followers can’t discover you as a result of…

1. You’re not linking!

Don’t go away room for thriller. If you need a fan to take a selected motion, inform them clearly.

You’re not being “sales-y” or “cringe” while you ask individuals to hearken to your tracks. You’re a musician! After all that’s what you need individuals to do. And also you’re HELPING them by making the instructions clear.

Wherever potential, use the linking instruments so your music is at all times only one click on away. 

    2. Your bio is unhealthy

    Does your social bio join the dots between who you might be and the music you create? If not, repair that!

    Certain, the type of writing ought to convey one thing about your character through the tone and kind (humorous, severe, absurd, mysterious, and many others.), however you additionally want the small print of your bio to inform individuals a very powerful issues about your music profession at present. 

    3. Your title and deal with don’t match

    Don’t get cute with this! Your artist title = Your social deal with. Easy.

    As an illustration, if my band title was Trash Collectors, my Instagram title ought to NOT be Crash Tollectors or Somebody Someplace Calls us Trash Collectors.

    But I discover this mismatch many occasions when making an attempt to seek for new acts on social. If it provides the slightest little bit of uncertainty or additional steps for somebody looking out, it’s a mistake. 

    4. You’re not posting sufficient

    The longer you go dormant, the much less possible will probably be that individuals see your new stuff while you do publish.

    So hold your viewers engaged all through these months or seasons while you don’t have a lot occurring. Since you’ll want them to nonetheless be paying consideration when  you do have large information to share.

    When you do have large information, it’s additionally a typical mistake to not publish sufficient about that particular person launch or occasion. Keep in mind, individuals typically have to see a message a number of occasions (7 is the overall rule) earlier than they act on it. 

    5. You don’t have a web site

    When you rely solely on social, it’s a ache for followers — who may not be on sure social platforms, or can’t view content material till they log in.

    In case your message or information announcement is public and vital, publish it in your web site. Which in fact means you start by HAVING a web site devoted to your music. 

    6. You retain altering your artist title

    Cease it! Decide on one thing. In any other case you’ll confuse followers, potential followers, and Google.

    When you’re embarrassed by your artist title, you weren’t affected person sufficient while you picked it. When you really feel such as you’ve advanced past your artist title, keep in mind that numerous legendary acts have modified their sound all through the years with out altering their title.

    Your artist title is the cornerstone of your model id. You’re allowed to renovate and add new rooms to your inventive home. You don’t need to construct a brand new cathedral from scratch each time you evolve as an artist.

    7. Your songs are solely on Bandcamp or Soundcloud

    When you really need to be discoverable, your tracks must be all over the place that persons are looking for music.

    I wrote a complete article about this frequent downside, why it’s an issue, and the way simple it’s to unravel. Listeners have by no means been extra scattered throughout platforms and apps. Don’t punish sure segments of your viewers by protecting your music walled-off. Distribute it. Broadly! 


    After pouring a lot time and expertise into your tracks, you don’t need to see a lacklustre response to your new music. Or worse, no engagement in any respect. 

    However with only a few pretty steps or concerns beforehand, you may be sure you and your music are simple to seek out on-line. Simpler to seek out, simpler to get pleasure from!

    Distribute your music all over the place that issues.

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